Advertise

ADVERTISE

Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor.

Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.

In general, advertising is used to convey availability of a "product" (which can be a physical product, a service, or an idea) and to provide information regarding the product. This can stimulate demand for the product, one of the main objectives of advertising.

More specifically, there are three generic objectives of advertisements : communicate information about a particular product, service, or brand (including announcing the existence of the produce, where to purchase it, and how to use it), persuade people to buy the product, and keep the organization in the public eye (called institutional advertising).

Most advertising blends elements of all three objectives. Typically new products are supported with informative and persuasive ads, while mature products use institutional and persuasive ads (sometimes called reminder ads). Advertising frequently uses persuasive appeals, both logical and emotional (that is, it is a form of propaganda), sometimes even to the exclusion of any product information.

More specific objectives include increases in short or long term sales, market share, awareness, product trial, mind share, brand name recall, product use information, positioning or repositioning, and organizational image improvement.

There are a selection of advertising packages designed to match every requirement and budget. Please email your contact details to the address below and Australian Nursing Professionals representative will call to fully explain the options and benefits of advertising with Australian Nursing Professionals:

business@anp.net.au